Fed up creating content that no one sees? This step-by-step guide details how to increase your page views from search engines, Pinterest, social media and email marketing so you can stop wasting time publishing posts that don’t get the attention they deserve.
The benefits of learning how to increase website traffic include reaching a bigger audience, building your authority and monetising through ads.
It also keeps motivation levels high to see the analytics line graph going up!
We love to hear that you’ve hit milestones by the way, share your wins in our free Facebook group!
How To Increase Your Page Views With SEO
Search engine optimization (SEO) allows bloggers and niche site owners to increase organic traffic from search engines such as Google.
The aim is to publish posts which rank on page one of Google and in the top positions 1-3.
This can take anywhere from days to a year for all sites, even established ones, so look at SEO as a long-term investment.
Don’t let this put you off though! Over 70% of traffic on my travel blog comes from organic traffic (mostly Google).
Imagine I didn’t invest my time and some money into SEO? I’d still be stuck with chasing fickle social media traffic.
SEO sounds scary but it isn’t, honestly. If I can master it, anyone can.
I have no tech background, I’m actually former high school teacher.
While SEO is not scary, it’s also not magic! It takes strategy, procedure and technique which we provide in our video course and ebook, SEO the Easy Way.
Our course has taught thousands of bloggers how to rank on Google and increase their website traffic. Here are the basics for you to try too.
1. Brainstorm Topics
Before you type a word, take time out to brainstorm and mind map every topic and subtopic related to the content you want to write.
Can you see where subtopics join up? This will help with internal linking.
Do you see 3-4 main themes when you look at the bigger picture? These may be your main cornerstone posts.
Writing in depth about a few topics instead of thinly about lots will help build your authority.
In this day and age of blogging and site development, it is better to be niche than broad so you can stand out on social media and rank on Google faster once it sees you as an authority.
2. Keyword Research
Before you even start your first draft, you have to find out what people are searching for on Google.
Head to your favourite keyword research tool, we love Keysearch, and start searching for queries that are low in competition but have a decent monthly volume.
Use ideas from your brain storming exercise above.
Next, consider the competition.
For more information on keyword research, read our guide to finding keywords here.
3. Fulfil User Intent
Once you’ve found the perfect keyword and its variations, you can start writing content.
Make sure that the content actually fulfils user intent.
This means is answers the direct or indirect question that the query is asking.
Not sure if SEO is for you? Try out our 4-part SEO For Bloggers mini course. It’s free!
4. Create Great, Optimized Content
Not only do you need to ensure you are fulfilling user intent but you also need to speak Google’s language through on-page SEO.
This simply means providing signals for Google so when its spiders crawl your site it understands what your content it about.
These signals include keyword placement, internal linking between posts on your site (see step 1) and subheadings.
In addition to this, you want to make sure your headline is clickable! You can read more about creating crafty headlines here.
5. Build Your Backlink Profile
Google likes to see other sites naturally linking back to your homepage and posts with follow links.
It shows Google that other websites think your site is legit and not spammy.
Backlinks from authoritative sites, often with higher Domain Authorities (DAs), are desirable as are backlinks from respected sites in your niche.
Creating great content (step 1) which ranks on Google (steps 2-5) is the easiest way to attract backlinks naturally.
Many bloggers also use other strategies such as taking part in interviews, contributing content through guest posts/collaborations/round ups and link exchanges.
Guest posting and link exchanges should be executed with caution as Google may see this backlink strategy as manipulation.
Do you get lots of emails asking you to link to posts? They usually say something along the line so of “your audience may like this, do you want to link to it?”
This is backlink strategy. The emailer wants your site’s link juice. Sounds gross, I know!
Along with brand-building and social media, backlinks fall under step 5 on our SEO the Easy Way strategy, off-page SEO.
Here’s a word from one of our MTH members who is enjoying SEO success after using our resources. Thank you Sarah from Exploring Auckland!
6. Create a Speedy Site
A fast loading website improves user experience (UX) as readers are less likely to bounce off your page if the content arrives quickly.
If it doesn’t, they will leave (bounce) and find it elsewhere.
Website speed can be improved by:
- Investing in fast website theme, we use Flatsome on most of our sites.
- When traffic increases, move away from shared hosting to likes of A2.
- Reducing image sizes so they fit your theme.
- Using CDN services.
- Activating a caching plugin such as WP Rocket.
How To Increase Website Traffic Through Pinterest
7. Understand Pinterest’s Audience
The first mistake most bloggers make it comes to Pinterest is not understanding the avatar of pinners.
Spend some time on Pinterest using a separate personal account.
Use the search function to find topics you are interested in, create some boards and pin to them.
Take notes on what attracted you pick those pins.
Click-through pins to the website posts they are promoting. Take note on the topics that made you click-through.
Use the Pinterest Daily Inspiration page, what themes and styles of pins is Pinterest choosing to put in front of you? Add the answers to your research.
Pinterest is mainly made up of a North American audience who are turning to Pinterest for inspiration and education.
They have a problem and they are searching for pins that lead to posts that can solve that problem.
Popular topics include home decor, education and DIY/crafts. You can find this data out when you create your brand’s Pinterest and level up to the free business account.
8. Create Content FOR Pinterest
The second mistake that bloggers make when it comes to driving traffic from Pinterest is trying to make their current content fit into Pinterest.
Go back to step 7 if you are at this stage.
The best Pinterest traffic wins are going to come from pins for posts written about topics that do well on Pinterest.
9. Optimize Your Pinterest Account
Once you have signed up for your brand Pinterest account and applied for a business account optimize it.
This means add relevant keywords (step 11) to the profile description and board name/description.
10. Optimize Your Pins
You should also add relevant keywords (step 11) to your pin description and the text overlay on the pin.
11. Pinterest Keywords
Unfortunately, you can’t use Keysearch for Pinterest but you can find keywords using Pinterest itself.
Add a topic to the search bar and take note of the keywords in the dropdown.
Next, click on these keywords and take note of the the keywords in the circles above the pins if available.
You can also use the Trends page on Pinterest to find keywords. It works better for some niches than others.
12. Create Beautiful Pins and Pin Them
Upload the pin with the keywords to your post.
Add the pin to Pinterest using Pinterest directly or a schedule tool like Tailwind.
Share to relevant boards but don’t overdo it. Keep it natural.
Pin other pins in your niche to your boards.
Read next | Our extensive free guide to killing it on Pinterest
13. Build Your List
Established digital marketeers always say one thing – the list is the only thing they can’t take away from you!
Building your newsletter list from the start is worth the effort.
Create a lead magnet that attracts the right audience and provide value during email sequences.
Make them want to open every single email you send by targeting the right group with the right content.
14. Build Your Brand on Social Media
The best advice we can give is to not stress over follower numbers and concentrate on creating a community that recognises your brand as the authority in your niche.
So regardless of whether you are planning to build an Instagram, TikTok Facebook or Twitter profile, work out where your audience is at and what they do on that platform.
Speak at them from your Facebook page but with them in your Facebook group.
Get them on your mailing list before they join your Facebook community.
Join our Make Traffic Happen Facebook community here.
Use LinkedIn to connect with brands in your niche too. This is where they network.
Did you find this post useful? Why not sign up for our free 4-part SEO course?