speed optimization guide and workbook

Speed Optimizationthe Easy Way

Site speed is a critical factor in improving user experience and keeping users on your site longer. This guide gives you the information and resources necessary to take control of your site speed.



The average time it takes to fully load a webpage on a mobile device is 15 seconds. Yet 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. That’s a big problem.

If you can get your site loading in 3 seconds instead of 15, the positive impact can be huge.

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speed affect on websites


Speed Optimization the Easy Way

✔ This ebook teaches you the important speed concepts in easy-to-understand language
✔ It shows you how to read speed reports
✔ It gives you the exact roadmap you need to optimize your site for speed

We are not speed experts. We are bloggers just like you. We can’t wave a magic wand and fix your site speed,
but we can empower you with the knowledge and skills to do it yourself.

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This isn’t Speed the Technical Way. It’s Speed the Easy Way.

We will not bore you with tech lingo or confuse you with complicated steps.


If you’ve ever felt this way, you need this book!

I know how it feels. I struggled for years with speed issues because I didn’t have the knowledge necessary to fix it myself and didn’t want to give up control of my site so someone else could fix it for me. It’s not a good spot to be in.

Then I realized my roadblock was simply lack of knowledge and that could be fixed. The problem was, there weren’t any guides out that I could understand. No one was trying to help bloggers! It was all tech speak, and it went right over my head.

Well, we’ve fixed that problem! We’ve written this book to be easy to digest and easy to implement. If you don’t understand the tech lingo, this is the resource for you. It’s all explained in easy terms that bloggers understand.

Imagine if you could speed up your site without all the hassle? Now you can!

What exactly will you learn?

We can’t promise you’ll reach a particular speed or score, because everyone’s situation differs. What we do promise is to help you take control of your speed optimization, finally understand what you’re doing, and be able to do it yourself.

Your goal should not be to achieve a perfect score; it should be to improve your speed as much as possible, without sacrificing user experience.

Why trust us?

Because it works and we can prove it!

Using this strategy, I have personally optimized five of my own websites, shifting from a PageSpeed Score of F to A and lowering my fully loaded time to under 3 seconds. Check out my GTmextrix report to see for yourself.

Other bloggers have also used this strategy to take their speed scores from single digits to over 80, and their fully loaded time from 15 seconds down to 5 or less.

Taking on speed optimization will never be easier than this. This guide walks you step-by-step through every optimization and explains it all along the way. By the end, you’ll feel like a pro.

before and after results

what will you get

We never want you to feel like you’re in this alone. That’s why we always provide a guide with all the information you need to not only learn the concepts, but understand why you need them, plus a step-by-step workbook to help you get through it all with ease.

Speed Optimization books plus tracking spreadsheet

Speed Optimization the Easy Way ebook & Optimization Workbook

+ a BONUS tracking spreadsheet

✓ The ebook teaches you everything you need to know about speed optimizing your website, in easy-to-understand language.
✓ The workbook takes you step-by-step through the implementation of the plan, so there’s no guesswork.
✓ The bonus tracking spreasheet helps you keep track of your speed improvements.

It’s as easy as that!


Kathi, of watchmesee.com, struggled with speed optimization for a while. “I tested my blog for speed in the past, but never understood the results and was overwhelmed with the actions suggested to me,” she said.

Before reading Speed Optimization the Easy Way, her PageSpeed Insight score was 2. After implementing the speed strategy, her score was 75. Her First Contentful Paint improved by 6.3 seconds and her Time to Interactive improved by 20 seconds.

pagespeed insights results

On GTmetrix, Kathi’s PageSpeed Score was F (26%), which improved to A (97%) and her fully loaded time improved from 15.8 seconds to 3.1 seconds. The report shows all the areas of improvement.

gtmetrix speed report
gtmetrix speed report


Laura started research for Speed Optimization the Easy Way while struggling to improve site speed on her site, Savored Sips.

She started working with a speed expert to create a strategy that could be successfully duplicated so every blogger could benefit from it. This is how Speed Optimization the Easy Way began.

Using the strategy, Savored Sips’ PageSpeed Insights score improved from a 27 to a 90, while time to Interactive decreased by 11.4 seconds.

In GTmetrix, Laura brought her score up from an F to an A and improved the fully loaded time by 6 seconds. Another benefit of the strategy was reducing page size from a huge 3.05MB down to just 564KB and reducing requests by 73.

gtmetrix report
Website Speed Report

Whether this strategy works for you only depends on how much of it you’re willing to implement. If you want the highest score/speed, you have to do it all – from theme to hosting, down to the finer details.

There will still be issues you cannot fix with this guide, but the major issues that cause slowness, bad user experience, and affect Google rankings, will be completely taken care of.

The performance presented is historical. Past performance is not a reliable indicator of future results and you may not have the same experience. The performance of SEO can greatly fluctuate as a result of Google algorithm changes and Make Traffic Happen makes no claims that your success is guaranteed.


Finally, someone to hold my hand as I tackle the monster that is site speed! Speed Optimization the Easy Way breaks down the complicated concepts of site speed into bite-sized portions and easy-to-implement actions. The book and step-by-step guide are there on every step along the way! The book also encouraged me to look into my web hosting with informed questions and re-evaluate whether it is still the best package for my needs – I will be changing very soon! I finally feel in control of my technical set-up and was impressed by the results my blog achieves now, after implementing all of Laura and Gemma’s tips! A must-have for all bloggers!

Kathi / Watch Me See

I’ve always been hesitant to play with the ‘behind the scenes’ part of my website but these resources have helped me do so with confidence.The two books worked in partnership to help me understand how my website runs, the impact that making changes would have and, most importantly, they gave me the practical tools I needed to positively affect my site speed. Just four days after making my first changes, my organic traffic jumped up by almost 10% from my previous high!The books are easy to understand and clearly walk you through each of the steps required – in my opinion, they really are a must have if you’re looking to improve your organic traffic and site speed.

Sarah / Exploring Kiwis

It took me a year to finally start tackling the site’s speed problems. For some reason I thought that whatever I would do would break my site and I would be left with nothing. Finally I read Speed Optimization and I set to working on my blog. The book was super easy to understand with step-by-step instructions with photos! I had a load of photos, so it took about 24 hours, but after that everything was fast.The best part was my speed increased masses and I went from F’s to B’s and a load time of 3.5 seconds.

Susan / A Lush Life Manual

It is a great step-by-step guide. You definitely made me realise how much work I need to do to clean up the site.

Mel / MelBTravel.com
guarantee seal

You have nothing to lose!

With our 30-day satisfaction guarantee, if you find that the book is not for you, we’ll return your money, no questions asked.

speed optimization the easy way
speed optimization
126-page guide with 11 chapters, covering all the major speed-blocking issues
Step-by-step workbook with exact instructions for installing and setting up the necessary plugins
Free speed and plugin tracking spreadsheet
currently unavailable