speed optimization guide and workbook

Speed Optimizationthe Easy Way

Site speed is a critical factor in improving user experience and keeping users on your site longer. This guide gives you the information and resources necessary to take control of your site speed.

Buy Now $75

The average time it takes to fully load a webpage on a mobile device is 15 seconds. Yet 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. That’s a big problem.

If you can get your site loading in 3 seconds instead of 15, the positive impact can be huge. A fast-loading site improves user experience, increases conversions and, most of all, makes Google happy. Now that Google is indexing only the mobile version of your site, and the majority of users likely enter your site from a mobile device, you really can’t ignore speed.

↓  ↓ ↓ ↓

speed affect on websites


Knowing that speed is important doesn’t make it easier to learn, but our ebook, Speed Optimization the Easy Way, does:

• It teaches you the important speed concepts in easy-to-understand language
• It shows you how to read speed reports
• It gives you the exact roadmap you need to optimize your site for speed

We are not speed experts. We are bloggers just like you. We can’t wave a magic wand and fix your site speed,
But we can empower you with the knowledge and skills to do it yourself.

This isn’t Speed the Technical Way. It’s Speed the Easy Way.
We will not bore you with tech lingo or confuse you with complicated steps.


What exactly will you learn?

We do not promise you’ll reach a particular speed or score, because everyone’s situation differs. What we do promise is to help you take control of your speed optimization, finally understand what you’re doing, and be able to do it yourself.

Your goal should not be to achieve a perfect score; it should be to improve your score as much as possible, without sacrificing user experience.

Why trust us?

Because it works and we can prove it!

Using this strategy, I have personally optimized five of my own websites, shifting from a PageSpeed Score of F to A and lowering my fully loaded time to under 3 seconds. Check out my GTmextrix report to see for yourself.

Other bloggers have also used this strategy to take their speed scores from single digits to over 80, and their fully loaded time from 15 seconds down to 5 or less.

Taking on speed optimization will never be easier than this. This guide walks you step-by-step through every optimization and explains it all along the way. By the end, you’ll feel like a pro.

before and after results

what will you get

We never want you to feel like you’re in this alone. That’s why we always provide a guide with all the information you need to not only learn the concepts, but understand why you need them, plus a step-by-step workbook to help you get through it all with ease.


In this book, you will learn:

  • The common issues that affect speed and how to fix them.
  • How to do speed testing and read all the major reports.
  • Which plugins, themes, and hosting providers we recommend for a speedy site.
  • The exact configuration of plugins you need to do the work for you. This is not a guessing game.
  • Why ad networks have such a big affect on speed, and what to do about it.

Download a FREE sample from the book


The workbook includes:

  • Step-by-step instructions for how to choose the best hosting provider and theme for your website.
  • How to determine which plugins are causing speed issues and how to track and reduce the ones you’re currently using.
  • Thorough instructions for configuring every plugin you need to optimize your site.
  • The one easy setting you must change if you use Mediavine ads.

Download a FREE sample from the workbook

BONUS tracking spreadsheet

Get a free tracking spreadsheet to track your top metrics as you work through the book. You can also use this spreadsheet to track your speed every month. The spreadsheet also includes a tab for tracking your plugins.

Get all of this for just $75 USD


Kathi, of watchmesee.com, struggled with speed optimization for a while. “I tested my blog for speed in the past, but never understood the results and was overwhelmed with the actions suggested to me,” she said.

Before reading Speed Optimization the Easy Way, her PageSpeed Insight score was 2. After implementing the speed strategy, her score was 75. Her First Contentful Paint improved by 6.3 seconds and her Time to Interactive improved by 20 seconds.

On GTmetrix, Kathi’s PageSpeed Score was F (26%), which improved to A (97%) and her fully loaded time improved from 15.8 seconds to 3.1 seconds. The report shows all the areas of improvement.


Laura started research for Speed Optimization the Easy Way while struggling to improve site speed on her site, Savored Sips.

She started working with a speed expert to create a strategy that could be successfully duplicated so every blogger could benefit from it. This is how Speed Optimization the Easy Way began.

Using the strategy, Savored Sips’ PageSpeed Insights score improved from a 27 to a 90, while time to Interactive decreased by 11.4 seconds.

In GTmetrix, Laura brought her score up from an F to an A and improved the fully loaded time by 6 seconds. Another benefit of the strategy was reducing page size from a huge 3.05MB down to just 564KB and reducing requests by 73.

Whether this strategy works for you only depends on how much of it you’re willing to implement. If you want the highest score/speed, you have to do it all – from theme to hosting, down to the finer details.

There will still be issues you cannot fix with this guide, but the major issues that cause slowness, bad user experience, and affect Google rankings, will be completely taken care of.


Finally, someone to hold my hand as I tackle the monster that is site speed! Speed Optimization the Easy Way breaks down the complicated concepts of site speed into bite-sized portions and easy-to-implement actions. The book and step-by-step guide are there on every step along the way! The book also encouraged me to look into my web hosting with informed questions and re-evaluate whether it is still the best package for my needs – I will be changing very soon! I finally feel in control of my technical set-up and was impressed by the results my blog achieves now, after implementing all of Laura and Gemma’s tips! A must-have for all bloggers!

Kathi / Watch Me See

I’ve always been hesitant to play with the ‘behind the scenes’ part of my website but these resources have helped me do so with confidence.The two books worked in partnership to help me understand how my website runs, the impact that making changes would have and, most importantly, they gave me the practical tools I needed to positively affect my site speed. Just four days after making my first changes, my organic traffic jumped up by almost 10% from my previous high!The books are easy to understand and clearly walk you through each of the steps required – in my opinion, they really are a must have if you’re looking to improve your organic traffic and site speed.

Sarah / Exploring Kiwis

It is a great step-by-step guide. You definitely made me realise how much work I need to do to clean up the site.

Mel / MelBTravel.com
guarantee seal

You have nothing to lose!

With our 30-day satisfaction guarantee, if you find that the book is not for you, we’ll return your money, no questions asked.

speed optimization
128-page guide with 11 chapters, covering all the major speed-blocking issues
Step-by-step workbook with exact instructions for installing and setting up the necessary plugins
Free speed and plugin tracking spreadsheet
I want this!