We get it, we were too!

That’s why we created the Make Traffic Happen proven search engine optimization strategy, SEO The Easy Way!

The most sustainable way to increase your website traffic is through organic traffic from search engines like Google. Now, over 70% of our traffic comes from search engines and we monetise it through ads and affiliate marketing.

SEO is not magic! It’s strategy, procedure and technique and this book teaches you that strategy.

Gemma and Laura walking


  • You didn’t have to struggle to piece together all the SEO tips you’ve heard.
  • You knew exactly what to do to grow your traffic; no more guesswork.
  • You had a proven strategy you could just put into action today.
  • You could finally crack the code  to getting organic traffic.

It might sound impossible that SEO could do all that. But we’re living proof that it can and it does.

This is the strategy we’ve personally used to grow multiple successful websites.

Gemma quit her full time teaching job when her traffic tripled, just 6 months after implementing this strategy.

Laura now earns a six-figure income from her blogs.


You’ve probably tried to learn SEO before, but found it overly complex and unnecessarily technical. You don’t need all those complicated hacks, tactics, and fluff. All you need is a strategy.

buy the book


The hardest part of SEO is knowing what to do. We’ve done that part for you. This course will teach you our exact strategy.
No more guessing at what might work. All you have to do is make it happen.

In this book, you’re going to learn how to…

is this book right for you?

In October I saw Gemma Armit and Laura Lynch talk about SEO at TBEX and it blew my mind. I bought their SEO guide and started implementing their strategy. At the time I had 3.5k views, 5 months later I just hit 25k views (that’s a 614% increase).

Greta Omoboni / Greta's Travels

The Complete SEO Guide is a must read for all new bloggers as well as experienced professionals who want to up their SEO game. The author filled the guide with handy SEO tips and tricks without using complicated, technical jargon. My only complaint is that she didn’t write the book sooner!

Mindi Hirsch / 2foodtrippers

This is a great SEO guide and I wish I had it when I first started blogging. Each aspect of SEO is explained in easy to read and straightforward language. Highly recommended if you are looking for an easy-to-follow guide to boosting your blog’s search traffic.

Katy Clarke / Untold Morsels

I found the Complete SEO Guide extremely useful and would say that it’s equally suited to beginner or experienced bloggers and website owners. The step by step examples make everything easy to understand and to implement. All in all, a very handy tool for anyone looking to up their game with SEO.

Suze R. / Luxury Columnist

I should be the one cheering, I FINALLY understood so many things that none of the other books covered, and being specifically related to travel blogs, it had also an easier approach. It’s been the best money spent since when I’ve started blogging!

Danila Caputo / Travelling Dany

I have a much better understanding of SEO. It is by far the best resource I have found on the subject.It’s not free but if you don’t understand SEO it is the clearest instructions I have ever read.

Dean Williamson / La Vida Global

I bought this guide – just want to encourage anyone if you don’t win it go buy it – BEST thing I ever bought I have to say. I have spent a lot of money to get better at this blogging game from people who claim to be experts, but yours is hands down the best.

Faith Coates / XYU and Beyond
SEO the easy way
SEO the Easy way
A 135-page ebook explaining our easy SEO strategy
Learn content and keyword research, on-page, off-page and technical SEO in an easy-to-understand way
35-page interactive workbook
No complicated hacks, tactics, or fluff


Purchase this book along with our Revive Old Content ebook and save $20 off the regular price. If you have lots of existing content on your site, Revive Old Content is an absolute must.


The performance presented is historical. Past performance is not a reliable indicator of future results and you may not have the same experience. The performance of SEO can greatly fluctuate as a result of Google algorithm changes and Make Traffic Happen makes no claims that your success is guaranteed.