We get it, we were too!

That’s why we created the Make Traffic Happen proven search engine optimization strategy, SEO The Easy Way!

The most sustainable way to increase your website traffic is through organic traffic from search engines like Google.

Now, over 70% of our traffic comes from search engines and we monetise it through ads and affiliate marketing.

SEO is not magic! It’s strategy, procedure and technique and that’s what our 17+ hours of lecture videos teach you, step-by-step in an easy-to-understand format.

Gemma and Laura walking


  • You didn’t have to struggle to piece together all the SEO tips you’ve heard.
  • You knew exactly what to do to grow your traffic; no more guesswork.
  • You had a proven strategy you could just put into action.
  • You could finally crack the code to getting organic traffic.

It might sound impossible that SEO could do all that. But we’re living proof that it can and it does.

This is the strategy we’ve personally used to grow multiple successful websites.

Gemma tripled her traffic just 6 months after implementing this strategy. She has now quit her full time teaching job.

Laura now earns a six-figure income from her blogs.


The hardest part of SEO is knowing what to do. Well, you can stop worrying about that because we’ve done that part for you. This course will teach you our exact strategy.
No more guessing at what might work. All you have to do is make it happen.

In this course, you’re going to learn how to…

This is the strategy we teach in person at our exclusive SEO Bootcamps. We’ve helped thousands of bloggers achieve their traffic goals and exceed even their own expectations.

“Thanks for teaching me a method that really works. January has been an explosive month for me, and I hit 25k way sooner than I thought! I want to encourage others that it doesn’t take posting a TON of content.”
– Allison Boyle, She Dreams of Alpine


“SEO the Easy Way is an extraordinarily effective course that has taught me powerful SEO practices. It has helped me to unite my fragments of knowledge about how SEO works into a cohesive whole. I now feel much better prepared to advance our blog’s rankings and authority on Google!”
– Nathan Hartle, Two Drifters


“I am a teacher, and I know good teaching when I see it – and both of you nailed it. The lessons are clear and concise and delivered in a way that is empowering and not at all condescending. I know that it will get me started on the right foot.”
— Jennifer Kroeger, Rigbee Childminding

Marika Devan Profile image woman smiling in yellow dress

“I just have to say this is the BEST SEO course! After taking this course and using all I learned on a few posts where I rank on the first page of Google, someone found me and contacted me for an interview on their podcast. I did the interview and it went so well. Thank you for making such a valuable course!”
— Marika Devan, Clumsy Girl Travels


“Laura and Gemma I just wanted to say a huge thank you! I completed your course SEO the Easy Way last week. I was slowly doing steps before I moved on to each module. Yesterday I updated a post that had my best chance of ranking. I re-indexed it last night and today it is top of page one as the featured snippet!! Oh my goodness it worked!! I have a lot more work to do and I’m a newbie blogger but just wanted to share my very first SEO success story because of your course. I spent six months doing everything wrong and now I’m working on fixing it. I wish I knew about your course sooner! ”
— Casandra Shuker Karpiak, Karpiak Caravan Family Travel Blog


Gemma and Laura are full-time bloggers, SEO consultants and content creators, with 10 websites between them, all of which are successful because of this SEO strategy!

They also manage Make Traffic Happen and its free Facebook group for bloggers of all niches.

They started blogging separately in 2014 and became successful at traffic generation after creating this SEO strategy which has become the backbone of their businesses.

gemma and laura looking at laptop

What's inside


BONUS #1 In-depth tracking spreadsheet for ultimate organization
BONUS #2 Detailed lecture on how to optimize for Google’s Featured Snippet
BONUS #3 Over-the-shoulder video explaining how to find data in Google Analytics
BONUS #4 Complete list of SEO acronyms, terms, and frequently asked questions

The course, with all the extra bonuses, is valued at $480, but you can get started today for just $200 USD [+tax/vat where applicable]

It’s one of the most affordable courses out there, and we know you won’t find a better one.

If you prefer to learn by reading, you can also check out the ebook version, which is delivered as a PDF and also comes with a workbook for $75 USD. 

GET STARTED for just $200

Need more info? read our frequently asked questions

When does the course start and finish?

This is a completely self-paced online course – you decide when you start and when you finish. You will have access to the course any time you want, so you can learn at your own pace.

How much time will it take to complete this course?

The course includes 17 hours of instruction, split into 37 video lectures and a 36-page workbook.

Each lecture ranges from 2 – 20 minutes each, which can be watched at your own pace. If you can’t devote an entire day to completing the course, you can divide it up over multiple sessions.

Taking time to learn SEO is an investment. The amount of traffic we used to see monthly from social media overall, we now enjoy on individual posts every month – that’s a lot of traffic you could be gaining. If you are fed up with seeing low return from social media traffic, you have to devote the time.

How long do I have access to the course?

After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own. Your access does not expire.

I'm a beginner. Will this course be too difficult for a new blogger?

No. We think there’s never a better time to get started with SEO than from the very beginning. The skills you learn in this course will save you valuable time and effort later on. The concepts are easy to understand and implement, no matter what stage you’re at.

I've been blogging for a while, is this course for me?

Is organic traffic your number one referrer? Are you comfortable implementing SEO on the majority of your new posts and website? If you answered no to either of these questions, then SEO The Easy Way course is for you.

How is the course different from your ebooks?

The course uses the same strategy as the ebook, but delivers the content via ‘over the shoulder’ videos to help you implement our SEO strategy.

If you’re a visual learner, you may find the videos offer a better learning environment for you.

You also receive 4 bonus items to help you beat the competition and track your progress. This includes an introduction video to Google Analytics and Search Console. 

According to our students, one of the hardest things about SEO is keyword research so we’ve included three deep dive videos in the course. You don’t get that with the ebook version.

Is this course only for travel bloggers?

This course was designed for all bloggers and website owners who wish to increase organic search traffic. It isn’t geared toward one specific type of website. There are a variety of examples covering lots of niches. 

What if I don't like the course? Can I get my money back?

We want you to feel confident in your decision to purchase this course so we offer a 30-day no questions asked money back guarantee.

seo course bundle
$200 (+tax/vat)
37 videos (17+ hours of training)
Workbook & checklists
Bonus tracking spreadsheet + video
3 bonus keyword research videos
How to optimise for Google's Featured Snippet
SEO Terms & FAQs guide
Enroll today

The performance presented is historical. Past performance is not a reliable indicator of future results and you may not have the same experience. The performance of SEO can greatly fluctuate as a result of Google algorithm changes and Make Traffic Happen makes no claims that your success is guaranteed.

“Laura and Gemma’s Make Traffic Happen course is well structured, full of good content, and taught in an engaging and easy to understand way. It gave me plenty of actionable advice to implement for my site.”

– Kavita Favelle of Kavey Eats

guarantee seal

You have nothing to lose!

With our 30-day satisfaction guarantee, if you find that this course is not for you, we’ll return your money, no questions asked.