Dog with scarf yellow background

Hiya, Fellow Blogger 👋
We See You… 

Do you want to learn how to rank on Google using a straight-forward strategy because you know that it offers more sustainable referral traffic compared to the likes of fickle social media or patchy Pinterest?

Would you like traffic stats to reflect the amount of time and effort you put into your blog?

Is your goal to increase traffic to apply for ads, target money-making keywords for affiliate marketing, or to sell products like others are doing in your niche? 

Whether You’re…

  • a blogger just beginning to build your brand who wants to start on the right path from the get-go… we salute you, we wish we’d done this
  • a content creator who’s focused on other forms of traffic or social media but now sees the rewards that SEO is bringing others in your niche…. no shame in that, we’ve been there
  • an established blogger who wants to diversify their traffic and income, like we do…

You’re in the right place. We (Gemma and Laura) have created the step-by-step SEO course we wish we had when we first started blogging in 2014!


✔ The Tools To Be the Answer

Google’s #1 goal is to provide the very best answer to every search. To rank on the 1st page, you have to provide that answer.

✔ The Confidence To Perform Keyword Research

Writing content no one is looking for is a waste of time. You shouldn’t write a single word without researching keywords.

✔ The Skills To Optimize Your Content

Google looks for specific signals that show them your content is worthy of ranking. Adding these signals is your top priority.

✔ Advice On How To Brand Your Website

Website branding is an important piece of the puzzle. Learn how to optimize your brand and get noticed.

✔ Tips On How To Take Care Of The Technical Issues

It’s probably not your favorite topic, but the technical aspects of your site need to be tended to in order to rank well.

Jen Testimonial
SEO the Easy Way course

Enroll in SEO the Easy Way
Course Today

37 video lectures, over-the-shoulder deep dives into keyword research, and a workbook for $200 + VAT.

buy now

Make Traffic Happen Student Success

Cassandra Shuker Karpiak Karpiak Caravan Course Testimonial

Laura and Gemma I just wanted to say a huge thank you! I completed your course SEO the Easy Way last week. Yesterday I updated a post that had my best chance of ranking. Today it is top of page one as the featured snippet!! 

Casandra, Karpiak Caravan

When I started out in my blogging journey, I literally spent hours on end trying to figure out what SEO was all about. I think we over complicate it. Once I ran through your course, I was like, oh that’s it?

Marcos, Travel Boo

I have to say this is the BEST SEO course! After using all I learned on a few posts where I rank on the first page of Google, someone contacted me for an interview on their podcast. I did the interview and it went so well. 

Marika, Clumsy Girl Travels

What’s Inside

SEO the Easy Way Course?

SEO The Easy Way Course Roadmap
Module 1 SEO the Easy Way desktop


You are probably here because you have found SEO overwhelming or overly complicated. In this module, we’ll dispel that myth and show you how it can be easy. Module one includes:

  • Meet your course leaders, bloggers Gemma and Laura
  • Why organic traffic beats social media referrals by 300%
  • Intro to our Make Traffic Happen 5-step SEO strategy


Content is king, they say! So why are your quality posts not being seen by thousands of readers and potential customers? Module two includes:

  • How to create killer content that fulfills user intent 
  • Our secret way to discover user intent, and it’s FREE! 
  • Case study comparing user intent of two posts 
  • Beat the competition, craft titles and understand EAT
  • What is cornerstone content and why you need it
Module 2 Desktop Image
Module 3 Desktop


Hands down the most difficult part of SEO for bloggers is keyword research. So, we’ve broken it down in our step-by-step guide. 

  • What exactly is keyword research
  • Comparison of free/premium tools worth investing in
  • Three deep dives into the process via over-the-shoulder videos


Learn to speak Google’s language without sounding like a robot or killing your beautiful creativity!

  • What exactly is on-page SEO?
  • On-page SEO checklist, our 8-Step On-Page Strategy 
  • Walk through fully optimized blog posts with Laura 
  • Additional tips for internal and external links 
  • How to add ‘updated on’ date to posts 
  • Adjusting bounce rate to improve data 
Module 4 Desktop
Module 5 Desktop


If only your work was done when you hit publish on a new post, right?! Unfortunately, you are only half way there. But off-page SEO can be fun and it’s a great way to network with other bloggers, create an engaged community and build an authoritative brand.

  • What are backlinks, which ones are best, and how to get them
  • Brand-building tips and examples
  • How to find the right followers and loyal cheerleaders
  • Don’t be upset when bloggers don’t engage with you, do this instead 


Technical SEO aspects that you can adjust or outsource.

  • Site map organization so Google can find you
  • Did you know that Google indexes the mobile version of your site?
  • How to improve speed and user experience on your site
Module 6 Desktop
Module 7 Desktop


Two super lucrative bonuses for you to swipe!

  • How to rank in position 0 – the Google Snippet
  • How to analyze data from Google Analytics – it’s not as hard as you think
  • Free tracking spreadsheet to record your progress

So when you enroll in SEO the Easy Way Course
you will get

✔ Access to our Make Traffic Happen 5-Step SEO Strategy

This SEO for bloggers strategy has helped thousands of bloggers rank on Google. One student recently told us that it “changed her life”. 

✔ 37 Video Lectures

That’s 17+ hours worth of instruction! No fluff, just the strategy. This include three deep dives into keyword research and multiple walkthroughs and case studies for all niches.

✔ Our SEO the Easy Way Workbook 

Which you download before you start the course and complete as you move through each module. It’s fillable so super easy to use.

✔ A Complete List of SEO Terms and Frequently Asked Questions

A quick-glance terms sheet so you are in the know when it comes to the lingo. 

✔ Bonus Video #1

How to snag the Featured Snippet on Google – aka position 0.

✔ Bonus Video #2

An over-the-shoulder introduction to Google Analytics so you can decipher the data.

✔ Free Tracker Spreadsheet 

A done-for-you tracking spreadsheet, so you can record and see your progress.

Plus you’ll be backed by a 30 day risk-free guarantee 

Jennifer Testimonial Quote

Frequently Asked Questions

When does the course start and finish?

This is a completely self-paced online course – you decide when you start and when you finish.

How long do I have access to the course?

After enrolling, you have unlimited access to this course for as long as you like – across any and all devices you own.

I’m a beginner. Will this course be too difficult for a new blogger?

No. We think there’s never a better time to get started with SEO than from the very beginning. The skills you learn in this course will save you valuable time and effort later on. The concepts are easy to understand and implement, no matter what stage you’re at.

Is this course only for travel bloggers?

Laura has eight websites and two of her food sites now receive hundreds of thousands for page views thanks to our SEO strategy.

This course was designed for all bloggers and website owners who wish to increase organic search traffic. It isn’t geared toward one specific type of website. There are a variety of examples covering lots of niches.

Is this course only for bloggers?

This course is designed for any type of website that wants to attract more organic traffic. This SEO strategy can be used to optimize product pages, sales sites, niche sites, business sites. You name it.

I’ve been blogging for a long time/see myself as an intermediate blogger, is it for me?

Is organic traffic your number one referrer? Are you comfortable implementing SEO on the majority of your new posts and website, and have confidence that it’s a solid strategy that works for you? If you answered no to any of these questions, then SEO The Easy Way course is for you.

What if I am unhappy with the course?

We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

How much time will it take to complete this course?

The course includes 17 hours of instruction, split into 34 video lectures and 16 worksheets. Each lecture ranges from 2 – 20 minutes each, which can be watched at your own pace.

If you can’t devote an entire day to completing the course, you can divide it up over multiple sessions.

Taking time to learn SEO is an investment. The amount of traffic we used to get from social media in a month, we now get on individual posts every month – that’s a lot of traffic you could be gaining. If you are fed up with seeing low return from social media traffic, you have to devote the time.

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Still thinking about it? 

SEO changed our lives.

It allowed Laura to live comfortably in one of the most expensive cities in the world, London, and Gemma to quit her full time job as a high school teacher. 

Imagine if… 

  • Your time wasn’t wasted chasing social media traffic 
  • You knew your content was being seen by the right readers
  • You could research money-making keywords to make passive income promoting products and services you love 
  • You could take time off and not have to worry about traffic dipping 

Search english optimization gives you freedom to do all of the above and that’s how we run our businesses. 

Sign up today
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We don’t just tell you how, we show you

Gemma and Laura from Make Traffic Happen standing against a wall smiling to camera

We’re honestly delighted that you are considering enrolling in our course, SEO the Easy Way. 

After our standing-room-only session at a TBEX conference in Ireland, we decided to create an equal playing field for all bloggers, regardless of their stage or niche and thus Make Traffic Happen was born. 

We always say that SEO is not magic, it’s strategy, technique and procedure and that’s exactly what we share with you in SEO the Easy Way Course.

Bloggers always say the main thing they wished they had learnt from the start is SEO, and while we’ve already taught thousands of students how to do it, there is still an infinite amount of keywords and content to be created, so let us help you make traffic happen!

SEO Easy Way Course on laptop

Enroll in SEO the Easy Way
Course Today

37 video lectures, over-the-shoulder deep dives into keyword research, and a workbook for $200 + VAT.

buy now