12 SEO Myths You Should Leave Behind

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One of the most effective ways to bring traffic to your website is, and has always been, SEO. If you truly want to grow your blog traffic the sustainable way, you need to use a strong, effective SEO strategy that will bring results. Unfortunately, we are bombarded every day with SEO myths that are not effective and, at worst, a complete waste of time. An abundance of time is not something we have as professionals, so every bit of it you dedicate to SEO optimization has to be spent on things that matter. We are here to cut through the noise for you by highlighting 12 SEO time-wasters circulating about. These are the techniques and practices that we know, based on information Google has given, are false.

What You Will Learn

  • 12 SEO tips that suck
  • 12 solutions (because we are good like that)
  • What to do moving forward

SEO Myths to Leave Behind

SEO is an ever-evolving beast. What worked before won’t necessary work today. In fact, many of the old SEO practices that were essential five years ago are completely obsolete today.

You need to stay on top of which SEO practices are no longer helpful or useful, so you don’t end up wasting time on techniques that won’t gain you an increase in search rankings. You also need to know what practices are outdated in order to avoid possible Google penalties or devaluation of your content in the rankings.

Myth #1: Keywords Don’t Matter

There’s been a lot of information floating around that keywords don’t matter for SEO anymore. This was a myth two years ago and still is, despite all the advances made by search engines to bolster the intelligence of their algorithms.

Yes, search engines are becoming way more sophisticated in their ability to understand your content.

That’s NOT a myth.

It’s a great thing that search is becoming more refined. It means we no longer need to strategically place multiple iterations of keywords throughout every post we write.

But it doesn’t make keywords obsolete. Adding keywords multiple times throughout your text can have a negative affect on SEO efforts, for sure. You no longer need to overstate the obvious by crowding your text with keywords.

But keywords have more purpose than that. If you want people to read your content, you have to make sure it’s a subject people are actually searching for. By

Today, choosing keywords that have a high search volume, you know you are writing content that is in demand is the right way forward.

This is because you are using keywords to ensure the content you write matches what the user is searching for.

If you go back to not caring about keywords, you will lose the ability to understand what readers want. And your traffic will go away with it.

Leave behind keyword stuffing. But continue researching keywords to determine demand and competition.

Myth #2: Keywords Are Everything

There have been a lot of changes lately to Google’s algorithm and to its ability to understand search queries and deliver the best results. No longer is it necessary to force feed Google your keywords in order to be considered for those search queries.

So while keywords are still very important, their importance has changed over time. In the past, search engines relied heavily on the density of keywords on landing pages to correlate their relevance to queries. This is where the term keyword density originated.

Although there are still tools, like the Yoast plugin, that still focus on keyword density, it is no longer necessary to hit a defined ratio of keywords in content.

With Google’s Rankbrain technology, the BERT algorithm update and now Smith, Google has adequate technology to determine the context of your writing without having to include all the relevant keywords and variations.

Myth #3: New Sites Have No Chance

I think it’s fair to say that blogging has finally become a viable business and career path. There are now, more than ever, website owners who are making a very decent living from their websites.

For this reason, more and more new sites are being built every day – not as hobby blogs, but as businesses. I’ve heard so many people say they wish they’d started a site years ago when it was still viable – when the internet wasn’t already flooded with competition.

To me, this is just an excuse. It’s a myth that you can’t get a start on the internet today. In fact, more bloggers than ever before are adding a second or even third site and expanding their empire. It is a major misconception that if your site is too small or too new, you cannot rank in the search results.

In fact, I often rank on the first page for specific keywords from a site I have only had for a few months. The size and age of your site is less important to Google than the relevancy and quality of your content. Of course, if you aim to rank for keywords that are impossibly difficult, then you’re right, you won’t be able to rank.

But if you choose your keywords wisely and write incredible content, you absolutely can rank well with a brand new or small site.

What you should do today: Choose a topic that is niche and specific, for which there are plentiful keyword opportunities. Then focus on good SEO.

→ For more tips on how to ensure your success, check out our Beginners Guide to SEO and learn how to rank on page 1 of Google.

Myth #4: Writing for SEO is Bad

Let’s be clear – it’s always been bad to write for SEO when you’re doing it solely for SEO’s sake.

Black-hat SEO strategies, keyword stuffing, and manipulating search results with keywords are and have always been bad. With SEO, it’s all about the approach you take. We only use SEO practices that are beneficial to our readers.

A lot of people say that you can’t write a good post if you are writing for SEO. But I disagree, and I think Google does too. SEO is a completely legitimate way to ensure that your site gets the traffic it deserves.

Writing for SEO doesn’t have to mean stuffing keywords and manipulation.

Today, writing for SEO means:

  • Successfully matching your content to user intent
  • Making your content discoverable to search engines by using relevant, well-researched keywords
  • Structuring your content well so readers want to stay on your site longer
What you should do today: Leave keyword intervention behind – Google no longer needs you to so specifically define your content. Instead, research keywords for volume and to inform your content so you’re giving the reader everything they expect and more.

Myth #5: SEO is All About Backlinks

It’s true that one of the most important ranking factors for Google is backlinks. However, SEO is not just about gaining more and more backlinks. There is a lot more to it than just backlinks. And there is a lot more to backlinks than just obtaining a link.

Backlinks to your site shows Google your site is popular and worthy of ranking higher in the search results. Each backlink counts as a positive vote for your site – though some backlinks carry more weight than others.

Many people believe that purposefully building backlinks to your site is a black hat technique that should be avoided at all costs. Google has continuously said that links must be based on merit, rather than paid or building schemes.

The key is to make sure you’re not building spammy links, and you’re not just trying to “game the system”.

For more, check out our guide to building backlinks.

Combining link building with other SEO strategies, like keyword research, will bring you the most value. Building links alone will not help you build a successful site.

What you should do today: Approach link building as a way to increase the value of your content and the related content on other blogs. Steer clear of spammy or paid links Create content that site can’t help link to!

Myth #6: SEO is Set-It and Forget-It

As we all know, SEO is an ever evolving thing.

It doesn’t remain the same for long. You always have to be adjusting and keeping on top of things. This is why it’s a complete myth that you can optimize your site for SEO and then you’re good. It’s not a set-it and forget-it endeavor. If you pay someone to optimize your site for SEO, you might be “good to go” for 3 to 6 months, but then what?

It’s not just your content that must be kept up over time. You also need to refresh the user experience, maintain speed, monitor your backlink profile, and tackle any technical issues like broken links.

Myth #7: Gaining Traffic is Luck

This myth is probably perpetuated by those who continue to struggle to gain traffic. It’s sometimes easier to assume that gaining traffic is largely just luck.

We’ve always maintained that getting traffic isn’t magic. It doesn’t just automatically happen. It’s not based on whether your site is lucky or “liked” by Google.

Getting traffic is not magic. It’s based on a strategy and technique. You will never get anywhere significant with your blog without a solid, well-developed SEO and traffic generation strategy. Believe me, I struggled with this for many years before I realized I was ignoring the most important thing that would make my blog successful – SEO.

I thought that once I published a really well-written post, that would be enough. But it wasn’t.

Once I implemented my current SEO strategy, I saw an immediate increase of 162% in my organic traffic. Now that we consistently use this SEO strategy, over the course of a typical year, we see anywhere from 180-380% increase in organic traffic.

The strategy includes 5 parts – writing great content, keyword research, on-page, off pages, and technical factors. If you think you can get results like this without addressing all five parts, you may have to come to grips with the fact that your blog will never grow.

If you aren’t satisfied with that, start with this beginner’s guide to SEO.

What you should do today:

Stop wasting time. Implement a strategy today and you’ll see your traffic start to grow steadily and reliably.

→ Don’t worry, I know that sounds daunting and nearly impossible, but it isn’t. In fact, we’ve already created, tested, and proven our own complete SEO strategy that we want to share with you. All you have to do is purchase the book. We’ll show you how to do the rest.

Myth #8: I Already Rank So I’m Good

Have you been monitoring your stats and rankings? If not, you should. Just because you ranked in the top 10 at one point, or even in the #1 position, doesn’t mean you’ll always stay there. You need to watch out for competitors who may rise up and swipe your spot.

You need to be sure to update your posts regularly to ensure they stay in that top spot. We like to celebrate wins, and getting a post to rank at the top of Google when it’s published is one of our favorites, but it’s generally only a temporary win.

You will have to continually update the post and adjust it over time, in order to keep that ranking. SEO must be considered an ongoing effort in order for it to be viable in the long run.

Writing content and then never revisiting that content won’t work. This is why we developed Revive Old Content, an ebook that is packed with 10 advanced SEO techniques that need to be constantly applied to your website through time in order to keep old content fresh.

At the very least, to maintain your ranking, you should be updating your post on a regular basis to get rid of any outdated content, to add additional or new developments, to make sure you continue to provide a better user experience than competitors.

What you should do today: Make a schedule to be sure you regularly update your content and remove old content that is no longer relevant or useful to your audience. Attempt to revive all old content once a year.

Myth #9: Social Media is a Ranking Factor

At face value, social media is NOT a ranking factor for Google. They’ve made that clear in many statements they’ve made. But that doesn’t mean social media has no impact on rankings.

The impact of social media on rankings is an indirect one. Social proof is relevant to Google, but they don’t factor this directly into rankings. Let me explain. Comments, likes, votes and social media engagement are not being factored into Google’s algorithm directly.

So, whether you get 2,000 likes on Facebook or zero likes, it’s all the same to them. However, social media efforts are integral to brand building and can have a lasting impact on factors that do matter to SEO, like brand recognition and click-through rate.

The more people who click into your site, and are engaged with your brand, the better. And it tends to be those brands that have a clear presence on social media and are regularly engaging with their audience that build brand loyalty.

What you should do today: You don’t have to be present on every social media channel. It’s more important to find your people on the internet and engage with them regularly and in a meaningful way, to build brand recognition and loyalty

→ We have a few guides that will help you build your social media profiles. Check out our Twitter and Pinterest guides. We also encourage you to network on Facebook groups for maximum exposure.

Myth #10: The Ideal Content Length is 2,400 Words

It has been proven in many studies that the most successful posts – the ones that rank at the top of the search engines – are on average between 2,350 and 2,425 words. It may then appear that the ideal length for all content is around 2,400 words.

However, that’s not necessarily the case. Content length DOES matter, but according to Google, it’s not based on an ideal word count. 

What Google says is that the ideal length is based on user satisfaction. Google’s Search Quality Evaluator Guidelines says that “The amount of content necessary for the page to be satisfying depends on the topic and purpose of the page.

A high-quality page on a broad topic with a lot of available information will have more content than a high-quality page on a narrower topic.”

For instance, many food/recipe posts are much shorter than travel or health-based posts. This is because readers don’t expect or require as much information.

We asked our community to share the word count of a post that returns decent traffic. Check out the results here and here.

What you should do today: Base your content length on what you feel is appropriate to fully cover a topic to the satisfaction of the user. If you don’t know, ask your readers what they prefer.

Myth #11: You Can’t Rank Well With a Low Domain Authority

Domain authority is a measure of the power of your domain to perform well in the search engine rankings, based on a set of factors created by a separate entity from Google (or any search engine). It’s just a metric Moz.com created to gauge the quality of a site, based on around 40 different factors, including things like backlinks and overall link profile, size, speed and age of a site.

While Moz.com attempts to mimic Google’s algorithm to create their score, domain authority has absolutely no effect on your Google rankings and cannot determine where you will rank with any real accuracy. I can say with absolute certainty that having a low domain authority score does not mean your site cannot and will not rank in the SERPs.

I have successfully ranked dozens of articles from my brand new sites with either no or low domain authority on the first page of Google. Google doesn’t care that my domain authority is low.

Furthermore, Google doesn’t ONLY rank high authority, long-standing sites. Your ultimate success in the SERPs comes down to a hundreds of little factors that Google doesn’t divulge. This is why it’s so important to use a proven SEO strategy that aims to tackle as many of the factors as possible.

What you should do today: Don’t put your self-worth into your DA. What really matters is that you’re doing all the things Google wants you to in order to compete. Rely on your confidence that you’ve done everything you can do, and forget about what Moz says.

Myth #12: You Can Beat Algorithm Changes

For whatever reason, Google’s algorithm changes have been leading to more drastic adjustments in rankings lately. Website owners have seen dramatic ups and downs in traffic in relation to algorithm changes.

The problem with algorithm changes is that Google often doesn’t divulge what went into the adjustment that could have caused such drastic fluctuations. They just say they are “improving” results. Sometimes their algorithm changes include dozens of little tweaks. They aren’t the Hummingbird and Penguin updates of the past.

For this reason, it’s impossible to do anything to beat the algorithm changes. It’s also not wise to start thinking there must inevitably be something drastically wrong with your site that made Google devalue it in the rankings. Google has repeatedly given the advice that there’s nothing you can do to “fix” your site and improve your rankings. They advice that you just continue to create and deliver great content.

Am I’m saying that you should resign yourself to this fact? Yes, in many ways, it will help your sanity to accept that we are at the mercy of Google for organic traffic. However, it is still up to you to make sure that your site is as amazing as it can be, in every way possible. If there are things you can improve – do so!

Check out my guide on how to handle algorithm changes.

What you should do today: Make sure your writing is up to snuff, that you’ve met the user intent, that you’ve fixed all your broken links, that you’ve got a unique selling proposition. Doing these things will at least give you the peace of mind that you’ve done everything you can.

What are Google’s most important ranking factors?

Now that you know the most common myths in SEO, and what things to avoid in order to increase your traffic without wasting time, we want to make sure you also know what the most important ranking factors are, so you can even further concentrate your efforts.

These are the three things that Google has clearly stated are their most important ranking factors.

Keep in mind, these can change, but for now, it seems fairly unlikely that they will any time soon.

  • Content – While content has always been a major ranking factor, it is now more so than ever.  Google’s main objective is to provide the very best content available to its users. If you don’t have the very best content, how will you compete with the other 500+ million blogs (plus millions of other businesses)? You have to stay laser-focused on providing the best, most comprehensive and user-satisfying content you possibly can.
  • Backlinks – Backlinks are what show Google that your site is popular and deserves to be featured. The more you have the better. Just keep in mind, as discussed earlier, not all backlinks are created equal. And Google is very much against obtaining spammy links. Your backlink profile reflects on you, so keep it pristine.
  • Google’s RankBrain – Do you know what RankBrain is? It is a component of Google’s ranking methodology that uses machine learning to determine the most relevant results to search engine queries. In general, it’s a way they assess content to make sure they are accurately matching the user’s intent with the content. This is one reason why keyword stuffing, or using many variations of a keyword, is less relevant and useful today. RankBrain can accurately assess the meaning of the content and how it matches with a keyword thanks to machine learning. The main impact this has on SEO is that we no longer need to include every variation of a keyword in order to rank for that keyword. We now need to make sure our content is 100% targeted to the user intent of the keyword.

Final Thoughts

While SEO remains one of the most important things you can do to ensure the success of your website, you can now see just how important it is not to believe everything you hear. And not to waste your time on practices that are not true, or are outdated. We hope you’ll use our free resources and helpful SEO tips to better understand and use it on your own site.

Did you find this post helpful? Any questions or further tips please comment below!

114 thoughts on “12 SEO Myths You Should Leave Behind

  1. Silke says:

    Excellent tips and lots of truth – written in simple language. SEO is and will remain important but following all SEO rules to the extreme will only fail the reader. It’s all about balancing user experience with search engine accessibility. As pointed out, it’s not rocket science but it’s ever-evolving, so it’s good to revise a strategy from time to time and read up on latest developments.

    • Gemma says:

      Definitely! User intent at the heart and and soul of writing. Sure there will be even more changes in 2018! Thanks for reading and have a very merry Christmas.

  2. Joanne Karcz says:

    Thanks…most useful for this novice. What are your thoughts on links to Wiki? My site focusses on Sydney Suburbs and Wiki often has good background info to my suburban discovery. I read conflicting advice in a FB thread recently about linking to Wiki – mainly I guess because of the possible inaccurate information.

  3. Leanne says:

    I got referred to your website by another successful blogger and I’m looking forward to reading more of your content I recently implemented some Pinterest SEO and my Pinterest traffic has benefited so much! But I’m finding normal SEO much harder to crack. I’m doing keyword research and recently I did a post where I realised ‘travel novels’ was easier to rank than ‘travel books’ so that’s what I used. However a few days later I went searching on google and even on the 15th page, I still couldn’t find my post even using the exact title (which was ‘Best travel novels that inspire wanderlust’) instead so many articles using different keywords like ‘books’ instead of novels came up! It feels like google is ignoring me! I clearly have a lot more to learn so I’m heading over to your other articles now!

    • Laura says:

      Hi Leanne, unfortunately there’s a lot more to SEO than just using a keyword. There are many parts that all have to be aligned. Check out our free resources here, and maybe consider picking up our SEO strategy book, that goes through all the steps you need.

  4. Robert says:

    Hey Laura, first of all thanks for the article, good read 🙂 Your point about new sites still being able to rank is absolutely true. I think people focus too much on the big keywords they want and forget about the long-tail keywords that they can go after for traffic in the beginning. I love blog posts for that. And of course if it’s a local website it’s likely to be even easier to rank!

    • Laura says:

      That’s very true, Robert. That’s really the only way small sites have a chance of growing. You have to build your way up.

  5. Birchi says:

    Thanks Laura for writing such a good article in the form of tips for seo of a website. It is not clear how many ways a seo can be possible to viral a Domain or URL. People always try direct method but most of time these trick don’t works for SEO. Your tips are helpful for the person to make good website optimization for me and my websites or blog. I am struggling too hard to find such useful tips for my carved wooden furniture website SEO. This content is so valuable and surely unique that people are happy and really helpful for them. any pressure from your side, neither in the form of request nor hint or reminder in any ways.

  6. Elias Aidoudi says:

    I am soo glad that I came across this article! I am almost feeling embarrassed to say that this article helped me see things more clear because that would mean that I used to believe a few of those myths. The one that definitely made my day was myth number 12, I actually believed that I would end up on the first page under the high authority domains after I would do the SEO. You gave me new motivation to pull myself together and give it another shot to outrank those high authority sites! Thanks!

    • Gemma says:

      Elias, there’s so many we get sucked in by so don’t be embarrassed! You might find our intro to SEO article useful too. Have you signed up for the newsletter? Please find the sign up here. Thanks for commenting, keeps us going! Gemma

  7. Mike says:

    Amazing list, and I was honestly amazed (and shocked) on how so many things you’ve mentioned is so true, yet so many people are still embracing the myths. Would probably add (although you did cover this a bit) that ranking shouldn’t be the main focus of SEO, but rather, traffic that converts. Again, really good list! Thanks

  8. Mark says:

    Good point about too small/new to Rank I have found those sites have a better chance as they have a better history in most cases and has got bad old links.

  9. Gordon says:

    Very good article and with ranking so important its best to know the facts not the rumors and you seem to have them all. As a boss of mine used to say about ranking was a joke “where do you hide what you don’t want to be found………..” on the second page of Google.

    • Laura says:

      We’ve used that joke ourselves! It’s true. You really need to know the facts from fiction in order to rank well.

  10. Stacystone says:

    It is actually a great and helpful piece of information. I am satisfied that you simply shared this helpful information with us. Please stay us informed like this. Thanks for sharing.

  11. Kelowna says:

    Yes 13 very valid points here. I was just having a conversation about the diminishing importance of DA as a website metric. While it still acts as a reasonable guide, it seems that many are willing to overlook poor metrics in other key areas if the DA is high. I see many auction bids that go to the stratosphere for sites that have plus 40 DA but are really only ok. That said it does seem to shorten the time and links required to rank a site when the DA is decent.

    • Laura says:

      Yes, DA alone isn’t enough of a metric to go by for most things. But I do have high hopes for the new DA metric that Moz has changed to. It might be more accurate.

  12. Drell Torres says:

    Excellent Blog! Lots of ‘real-talk’ are present here! A very informative blog about “13 SEO Myths You Should Leave Behind.” Well, I’ve been a bit refreshed and motivated to do so. Thanks for this big revelation. Indeed, SEO is not just a once-routine work, there are lots of strategies for maintaining your blogs/websites in ranked. Great Job!

  13. Sandra says:

    I found your post on Pinterest. Even in 2018, this is still highly relevant and I keep hearing these myths, especially the NoFollow link attributes are good for SEO myth that keeps popping up in Facebook groups. Drive me bananas. Don’t get me started on the people who confuse Moz with Google…

  14. Manish says:

    hey Laura, first of all, thanks for the article, good read your point of view on backlinks is much true many marketers though creating backlinks considers as Blackhat SEO that’s wrong, Having backlinks for our website is shows our popularity, which is good as Seo prospectus.♥

    • Laura says:

      Right, Manish. Not everything is black hat. It all depends on how useful the links are for the reader, not just for SEO.

  15. Shweta Jain says:

    Hey Laura, thanks for a nice article you posted which give us lot of information regarding SEO. It is absolutely true that you should not believe everything that you hear especially in the internet marketing industry. One wrong step can get the site penalized and bring you back to square one.

  16. John says:

    That makes sense to choose keywords with high volume. That way you’ll potentially get a lot of visitors. Google rankings are based on trust and relevancy.

  17. Paul says:

    Just started the do follow links for our SEO under advisment, so I was glad to see your point agreeing with this. To date we had external links nofollow but now leaving powerful ones alone. Thanks.

  18. Nasir Uddin Shamim says:

    Great article and tips. Becoming familiar with how Google and Search engines operate can make large impacts on business’ online traffic. Taking the time to become Google AdWords or analytics can be very beneficial and a wealth of knowledge.

  19. udit khanna says:

    Thank You for sharing such an excellent information about SEO Myths to Leave Behind. Your tips are helpful for the beginners like us and it is highly relevant and I keep hearing these myths, especially the NoFollow link attributes are good for SEO. The keyword is the most important part of SEO, Keywords actually have a completely different relevance now, and you explained very nicely in your first point . You also explained nicely about writing for SEO, Building Backlink, Yoest and Ideal Content etc.

  20. John says:

    You make an excellent point about writing for SEO. It’s amazing how easily mis information travels in the SEO community. I’ve always said that you MUST write for SEO because just writing for the user, while sounds wonderful, is just the same a throwing mud at the wall and seeing what sticks. Content strategy and using good whitehat SEO writing is essential. Great article btw.

  21. Hp Sangha says:

    your last point domain authority really awesome, most of the people talk about if the website has good DA they rank well. but you have clear everything, Thanks for the great article.

  22. udit khanna says:

    Thank you for the post.
    There is a Myth that Whatever you do with your website, Google applies new algos that undo all your efforts in a heartbeat. One day you enjoy high rankings, and another day your rankings are under the nine circles of Hell. Google certainly wages a war against everything SEO-based you try to apply.

    • Laura says:

      It certainly feels like that is the case sometimes, but if we keep in mind that the final goal for everyone is provide the best content possible to the reader, then we all win.

  23. Jenny says:

    Thanks for sharing nice tips on seo…
    I am really confused with Domain authority… Some seo expert ask that DA improve your website ranking in google..
    Does it really help in improving the ranking?

    • Laura says:

      Jenny, DA is a measurement only. Moz put together a way to evaluate your site and determine your ability to rank, which is your DA. It doesn’t have anything to do with ranking in Google, it’s just an indication of how well you might rank.

  24. Colin Osborne says:

    If yoast could do SEO, then they would sell it. I like the comment on not keeping Yoast as your only SEO strategy. Backlinks as well are key for relevancy.

  25. Pauline says:

    A lot of great information there Laura, Thanks. A saying I am sure we are all aware of is ‘content is king’ Lost count on sites that have pages with nothing on them bar images and no introduction or descriptions.

    • Laura says:

      That is so true! I’m really glad Google is making the effort to shut out thin content sites. Makes the internet a better place.

  26. Ludo says:

    Thanks for sharing this amazing article online. This article is worth reading. I really loved the points which you have included in the above content. SEO is the most important factor to make your business grow online.

  27. Seo Chief says:

    Great article! Many newcomers should pay attention to item number 8. All of these sometimes complex concepts (like keyword research, off pages or technical factors) play a key role in promoting both the site and any blog.

  28. Jason Stone says:

    Such an amazing article. It was really very informative. I had learned a lot of new things about SEO. I had turned off commenting in my blog about 3 months ago during spammy comments & some people told me that it’ll pass my link juice to their website which is harmful to my site. I was wondering if I was wrong or not. Your article just cleared my confusion & I’ve turned on commenting in my blog but I’ll be approving only meaningful comments from now. thanks a lot for sharing this amazing helpful article.

  29. Dev Thakur says:

    Great tips! SEO is one thing we bloggers should familiarize about. This would help us out a lot. Thanks for sharing, looking forward to more helpful posts.

  30. john says:

    Thankyou for sharing such a nice article and your knowledge with us. Every business with a Web site should make Search Engine Optimization — trying to get your site as high up as possible on Google and Bing search-results pages — a part of their growth strategy. At its most basic, “SEO” means finding ways to increase your site’s appearance in web visitors’ search results

  31. T kumar says:

    Thanks LAURA,

    Being a SEO enthusiastic i love to read informative blogs and articles.In this post you share some important SEO Myths information i liked them utmost such as

    “Writing for SEO is Bad. A lot of people will say that you can’t write a good post if you are writing for SEO. But there are two ways that “Writing for SEO” can be understood.

    If you’re using negative, or black-hat SEO strategies, then yes, it is bad to write for SEO. That includes things like keyword stuffing, spinning content, and gaining spammy links all for the purpose of tricking the search engines into sending you traffic.”

    Nice and very informative blog post. Thanks for sharing.Keep it up.

  32. Ryan Hough says:

    “I use Yoast so I am covered” – love it. Yoast unfortunately is a very primitive tool for on page SEO so I agree a green light on Yoast is not going to magically make you rank. Great article – I agree with just about everything you wrote.

  33. jon says:

    I don’t know about DA not affecting rank. I have a post ranking #5 right now and it feels like it hit a brick wall. Climbed very fast, but the ones above me are very large organizations with a very bad post. My post is detailed, very popular on social media, tons of views. Their posts are like one paragraph, not very detailed, and useless. That’s why i bought your SEO books, but the more i research the more down i get about it, because I feel like backlinks are the only thing that will help me.

    • Laura says:

      Backlinks are definitely important. No doubt about that. However, DA is a completely unrelated metric. Don’t get down, though. The algorithm can always change again and demote those poorly researched articles that are outranking you.

  34. Giulia says:

    Excellent content and advice, as always! I’m going through your books, taking notes, applying bits and pieces and working on my strategy. Narrowing down the niche is quite hard, but the more I write, the better it gets! Looking forward to new articles, and to insightful discussions on the Facebook group. Cheers from Budapest!

  35. Garrett says:

    Myth #1 is definitely a myth. Keywords still work great for us on our blog. We normally only use our main keyword 2 times in any article and it’s worked out great.

    We’ve also tried keyword stuffing on purpose and added a keyword more than 10 times in a single article with 1,800 words and that article stayed buried in the SERPs for over 6 months.

    Definitely not a good idea to stuff your posts with keywords.

    Great article on showing people these myths. Really enjoyed reading this one.

  36. Ankit Pandey says:

    I use Yoast so I am secured” – love it. Yoast tragically is an exceptionally crude device for on page SEO so I concur a green light on Yoast won’t mystically make you rank. Extraordinary article – I concur with pretty much all that you composed.

  37. Tom says:

    The algo changes are the most important one in my opinion. You can never be too careful, the next algo change can throw your site onto the 3rd page without any warning.

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