One of the most important things you can do for your blog, whether it’s brand new or you’ve been working away at it for years, is SEO, or search engine optimization. I know, SEO is probably that thing you always promise yourself you’ll learn, but never find the time to actually do. It looks and sounds scary but we are here to reassure you that it is not. In fact, SEO is just technique, procedure and strategy – it certainly is not magic and it cannot be ignored. Easy on-page SEO strategy truths:
- Gemma has enjoyed a 381% increase in organic search engine traffic since implementing our SEO strategies
But you already know that you need to take SEO seriously if you want to really get somewhere with your blog. Now, all you need to do is learn how to speak Google’s language.
Why you need SEO
It’s unlikely you’ll dramatically increase your traffic, or make much money, if you don’t perform at least a basic level of SEO on your site. If you’ve already got some traffic, but you’re struggling to reliably increase it, the missing piece is SEO. Social media marketing will give a blog post some traction, but SEO will give it longevity and unlimited potential.
I’d like to save you a lot of the time and energy I wasted by offering you a chance to implement my easy on-page SEO strategy that I now use to rank on the first page of Google with almost every article I write. I can assure you that implementing this strategy now will save you a lot of time in the long run.
I want to encourage you to go back and implement this strategy on all of your old content. You can start by going to Google Analytics and pulling up a list of your top 30 articles in the last 3 months, and working your way through them all to add the information I’m about to introduce you to. Doing this exact thing boosted my organic search views by 63% in just one month.
What is On-Page SEO
On-page SEO is a very important factor in getting your posts ranked at the top of the search results page. You can have success without deliberately implementing this strategy on each post, but if you make it a priority to optimize each of your blog posts with these on-page SEO tactics, you will undoubtedly achieve much more consistent results.
On-page SEO refers to the elements of a post or page that have an influence on page ranking. Search engines have complex algorithms that include over 100 different factors they take into consideration when determining page rank.
You obviously can’t control everything, but there are a few that you can work on that will greatly improve your chances of ranking higher, and they aren’t difficult to do.
- The first is finding the best longtail keywords by performing indepth keyword research. We’ve gone over our technique for researching keywords in depth in this post, which you should read to become familiar with the right technique.
- The second is on-page SEO, which is what we’re discussing today.
- And the third is backlinks, which we’ll discuss more in a future post.
By the way, if you aren’t already using Keysearch, I highly recommend you invest in it as your main keyword tool. Keysearch does cost a small amount (currently $17/mo), but it’s so worth it. For me, there is no better or easier way to search for keywords.
Easy On-Page SEO Strategy
Today, let’s focus on the eight steps I perform every time I write an article. It’s all shown here in this handy little cheat sheet. The infographic below shows each step I take when I publish an article (or when I go back to upgrade an old article).
There is a lot of additional information about each of these steps that we go through in-depth in our Ultimate SEO Guide for Travel Bloggers that will be available for purchase very soon. If you’d like to know when the book comes out, sign up by clicking the button below the graphic and we’ll send you all of our upcoming content on SEO, plus a notice when the book is available.
For now, this infographic will walk you though each of the important steps to on-page SEO. I understand that SEO can be daunting, and it always feels like there’s so much more to learn. But you have to start somewhere, and this is an easy starting point to help you rank higher in the search results today.
Yoast Plugin + Keywords
We hear often that the main SEO strategy that content creators are using today is Yoast plugin. Now we are not saying don’t use it, we both do but we are saying it is not important to make all of the traffic lights green. In fact, if they are, you are probably over-optimising!
The issues with Yoast
1. Keyword density – we only use the keyword twice on purpose (in first paragraph and subheading, see above infographic)
2. Keyword quality – there’s absolutely no point having the green light if you can’t rank for the keyword or there is no one searching for it!
3. Keyword variations – it is more important to write the keywords in different ways than to ‘keyword stuff‘
4. Multiple keywords – we don’t just rank for one keyword, we rank for multiple (I actually rank for over 1000 in my most popular article), the Yoast plugin traffic light system does not cater for that
We are not marginalizing Yoast here, we’re just advising you to use it with caution.
Want more SEO help? We’ve got just the thing!
Our Complete SEO Strategy ebook and workbook will walk you through our proven strategy that more than doubled our search traffic in just 1 month. Get the ebook now and you can have that kind of success, too. Check it out, here, or click the image below.
Once you’ve read through these instructions, it should be fairly easy to implement these 8 things in your post creation. If you do, I guarantee you’ll see results.
Of course, a lot of things factor into search engine rankings, not just these 8 things. You may have to improve other parts of your website (speed, usability, domain authority) in order to start ranking. That’s what the rest of our SEO series and ebook will help you with.
Patience is required with SEO. Even if all other factors on your site are already optimized, it can take a take up to 6 months for the rankings to start showing your efforts on new sites. And it can take a month or more to reflect changes you’ve made to old content or on a seasoned website. If you’re willing to put in the work now, you’ll be well rewarded in the new future.