Our Easy On-Page SEO Strategy: Rank Higher for Every Post

On Page SEO conference table discussion
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One of the most important things you can do for your blog, whether it’s brand new or you’ve been working away at it for years, is SEO, or search engine optimization. I know, SEO is probably that thing you always promise yourself you’ll learn, but never find the time to actually do. It looks and sounds scary but we are here to reassure you that it is not. In fact, SEO is just technique, procedure and strategy – it certainly is not magic and it cannot be ignored. Easy on-page SEO strategy truths:

  • Gemma had a 381% increase in organic search engine traffic within 6 months of implementing our SEO strategies

But you already know that you need to take SEO seriously if you want to really get somewhere with your blog. Now, all you need to do is learn how to speak Google’s language.

In this post, you will learn

  • How SEO optimization can bring traffic
  • 8 steps to perfection optimization
  • The issue with the Yoast plugin

Why You Need SEO

It’s unlikely you’ll dramatically increase your traffic, or make much money if you don’t perform at least a basic level of SEO on your site.

If you’ve already got some traffic, but you’re struggling to reliably increase it, the missing piece is very likely SEO. Social media marketing will give a blog post some traction, but SEO will give it longevity and unlimited potential.

I’d like to save you a lot of the time and energy I wasted by offering you a chance to implement our easy on-page SEO strategy that I now use to rank on the first page of Google for many of the articles I write.

I can assure you that implementing this strategy now will save you a lot of time in the long run.

I want to encourage you to go back and implement this strategy on all of your old content.

You can start by going to Google Analytics and pulling up a list of your top 30 articles in the last 3 months, and working your way through them all to add the information I’m about to introduce you to. Doing this exact thing boosted my organic search views by 63% in just one month.

Want to know more about SEO?
Check out our SEO Facebook community for lots more great tips and tricks to boost your rankings in the search engines.

What is On-Page SEO

On-page SEO is a very important factor in getting your posts ranked at the top of the search results page. You can have success without deliberately implementing this strategy on each post, but if you make it a priority to optimize each of your blog posts with these on-page SEO tactics, you will undoubtedly achieve much more consistent results.

On-page SEO refers to the elements of a post or page that have an influence on page ranking. Search engines have complex algorithms that include hundreds of different factors they take into consideration when determining page rank.

You obviously can’t control everything, but there are a few that you can work on that will greatly improve your chances of ranking higher, and they aren’t difficult to do.

  1. The first is finding the best target keywords by performing in-depth keyword research. We’ve gone over our technique for researching keywords in depth in this post, which you should read to become familiar with the right technique.
  2. The second is on-page SEO, which is what we’re discussing today.
  3. And the third is backlinks, which we’ll discuss more in a future post.
Read more: Rank on page 1 of Google – here’s how to find killer keywords

By the way, if you aren’t already using Keysearch, I highly recommend you invest in it as your main keyword tool. Keysearch does cost a small amount (currently $17/mo), but it’s so worth it. For me, there is no better or easier way to search for keywords.

We love Keysearch and so do our readers:

“I switched to using Keysearch and it’s so much better so I wanted to say thank you for walking me through that. I feel like I’m actually accomplishing something now instead of just aimlessly selecting keywords” ~ Ashley Elizabeth Hubbard from A Southern Gypsy.

Click here and use the code MTH20 for 20% off [so it’s only $17/mo. If you go with an annual plan, it comes down to $11/mo or $13.60 monthly option].

Easy On-Page SEO Strategy

Today, let’s focus on the eight steps I perform every time I write an article. It’s all shown here in this handy little cheat sheet. The infographic below shows each step I take when I publish an article (or when I go back to upgrade an old article).

For now, this infographic will walk you through each of the important steps to on-page SEO. I understand that SEO can be daunting, and it always feels like there’s so much more to learn. But you have to start somewhere, and this is an easy starting point to help you rank higher in the search results today.

on page seo checklist

Yoast Plugin + Keywords

We hear often that the main SEO strategy that content creators are using today is Yoast plugin. Now we are not saying don’t use it, we both do but we are saying it is not important to make all of the traffic lights green. In fact, if they are, you are probably over-optimising!

The issues with Yoast

1. Keyword density – we only use the keyword twice on purpose (in first paragraph and subheading, see above infographic).

2. Keyword quality – there’s absolutely no point having the green light if you can’t rank for the keyword or there is no one searching for it!

3. Keyword variations – it is more important to write the keywords in different ways than to ‘keyword stuff‘.

4. Multiple keywords – we don’t just rank for one keyword, we rank for multiple (I actually rank for over 1000 in my most popular article), the Yoast plugin traffic light system does not cater for that

We are not marginalizing Yoast here, we’re just advising you to use it with caution.

Off-Page SEO

Unfortunately, it is not all over when you hit publish. You now need to work on your off-page SEO strategy, most specifically building backlinks. Here’s more information on how to do so.

Want more SEO help? We’ve got just the thing!

Our complete SEO Strategy and workbook will walk you through our proven strategy that more than doubled our search traffic in just 1 month. Get either the ebook version or the video course version now and you can have that kind of success, too.

Complete SEO Strategy ebook and workbook
Complete SEO Strategy ebook and workbook


Once you’ve read through these instructions, it should be fairly easy to implement these 8 things in your post creation. If you do, I guarantee you’ll see results.

Of course, a lot of things factor into search engine rankings, not just these 8 things. You may have to improve other parts of your website (speed, usability, domain authority) in order to start ranking. That’s what the rest of our SEO series and ebook will help you with.

Patience is required with SEO. Even if all other factors on your site are already optimized, it can take a take up to 6 months for the rankings to start showing your efforts on new sites. And it can take a month or more to reflect changes you’ve made to old content or on a seasoned website. If you’re willing to put in the work now, you’ll be well rewarded in the new future.

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49 thoughts on “Our Easy On-Page SEO Strategy: Rank Higher for Every Post

    • Gemma says:

      Thanks Mark. Inforgraphics are great for building backlinks too! Are you in our FB support group? We offer weekly tips and support for members.

      You can join here if not.

  1. Marilyn says:

    Hi Ladies! Thank you for these amazing tips, that infographic is my new wallpaper! I was wondering if you can recommend a trusted tutorial on how to use Google´s Analytics, Search Console, and AdWords platforms? I feel the videos in there are to hard to understand, especially for someone who is starting, like me! 😀

    • Gemma says:

      That’s cute Marilyn, you have taste 😉 Adwords isn’t something I’ve used since they changed the volume parameters and made it less useful so I can’t help there. We are actually nearly ready to hit publish on our second ebook which incorporates Console and Google Analytics so watch this space!

      • Marilyn says:

        Awesome! Will be aware! I posted recently following your advice and I am finally appearing on search engines! I´m going organic for now, so I´m really happy 🙂

    • Laura says:

      That’s so true, Declan. SEO can be confusing, but it doesn’t have to be! Check out our Complete SEO Strategy book for an easy to implement explanation of SEO for bloggers.

    • Laura says:

      Hi Tam. Yes, you can rank for more than one keyword. But you should still choose just one target keyword, which is the main keyword that you add to the important parts of your post, and use in the plugin.

  2. Namit says:

    That’s an amazing article.To rank on google and to get more visitors and more profit you need to understand Seo and the strategies used .Thanks for sharing this informative article.Very helpful tips you have provided.

  3. Kelowna says:

    A good article. Everything in it needs to be done (and more) for Seo ranking success. I wanted to add one point about content length. If you can succinctly answer a question in less than 1000-1500 words then do it. Adding filler content just to reach a word count minimum is not putting the needs of the user first, and will end up working against you in the long run. If, however the question is complex and takes 3000-4000 word to fully answer it then that is ok too.

  4. ramakrishnan says:

    Thanks for sharing this valuable information on on page SEO factors. These are very important to keep in mind these factors for ranking of a website. Keep sharing more articles like this.

  5. Rajesh Sawant says:

    Fantastically written post! Thanks for sharing this great tips for Onpage optimization. Very informative article with tons of knowledge. I will share this article with my brother who is looking to start his own business and he has a nice web development skill, this will surely help him in starting and enhancing his abilities.Thanks for sharing such a great article with us.

    • Laura says:

      Shelley, where are you seeing a “good” SEO score? Often, tools that tell you your SEO score are not accurate enough. Have you checked out our SEO books? They’ll steer you in the right direction.

      • Shelley Jarvis says:

        Yoast. I have not seen your SEO books. Can you send the names? I tried keyword but every word I ever wanted to use was always already used multiple times and had bad scores. There is only do many ways to say same thing.

        I am writing travel content

        • Laura says:

          Shelley you can find our books in the Courses section of this site. Yoast is helpful for the basics, but only scratches the surface of truly powerful SEO.

  6. Vinay says:

    Yes it is very important to know how on page works for SEO. the article is very descriptive and also helpful for the business people in terms of SEO. We need to take into consideration both the things. Wonderfully shared post I must say!!

    • Laura says:

      Thanks Vinay. Using these techniques helps get your content found on Google, so it’s definitely something everyone should be doing.

  7. Sarah says:

    Such an amazing guide about On-Page SEO.
    Thanks for sharing.

    It’s really valuable and will help me to optimize my future blog posts.

    • Laura says:

      Yes, it’s okay to use SEO plugins like Yoast. You just want to make sure whatever plugin you use isn’t slowing down your site speed.

  8. Robin says:

    Excellent post, Laura! To add-on, authoritative outbound links is another important SEO element that can help boosts a blog’s ranking on the search result. Loved the infographic. Thanks for sharing it!

  9. Ebuzzon says:

    Thanks for sharing the valuable information about the ON -Page SEO Strategy. Really I appreciate the effort you made to share the knowledge. This is really great stuff for sharing, keep on sharing more useful blogs.

  10. Sahil Jagga says:

    The way you have told about Seo techniques how to improve website on-page seo step by step is really impressive and helped me a lot in my own website. looking forward to learning more about link building strategies too. Thank you

  11. Aadvik Patel says:

    Laura, the search engines have become extremely competitive. With so many websites and web pages out there to compete with each other, the chances of ranking first are really very bleak. Thank you for sharing that beautiful infographic on on-page SEO. It made me stay on the page longer.

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