This is a personal website. Any views or opinions represented in this site are personal and belong solely to me, the site owners (Gemma Armit and Laura Lynch) and do not represent those of people, institutions or organizations that the owner may or may not be associated with in professional or personal capacity, unless explicitly stated. Any views or opinions are not intended to malign any religion, ethnic group, club, organization, company, or individual.

All content provided on this site is for informational purposes only. The owners of this site make no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information.


Creative Commons LicenseUnless stated, all photos are the work of Gemma Armit or Laura Lynch and are licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License, or are Public Domain under Creative Commons CC0. If used with watermark, there is no need to add a credit. For any edit to photos, including cropping, please the owner first.

Downloadable Files

Any downloadable file, including but not limited to pdfs, docs, jpegs, pngs, is provided at the user’s own risk. The owner will not be liable for any losses, injuries, or damages resulting from a corrupted or damaged file.


Comments are welcome. However, the site owners reserve the right to edit or delete any comments submitted to this site without notice due to

  1. Comments deemed to be spam or questionable spam
  2. Comments including profanity
  3. Comments containing language or concepts that could be deemed offensive
  4. Comments containing hate speech, credible threats, or direct attacks on an individual or group

The site owners are not responsible for the content in comments.

This policy is subject to change at any time.


Some, but definitely not most, of the links on Make Traffic Happen are affiliate links. This means that when you click on one of those links and make a purchase on the site the link sends you to, I get paid a small commission. This does not mean you pay more; it just means that I get a small percentage of what you pay, which I use to keep Make Traffic Happen alive. If you have questions about any affiliations on this website, please don’t hesitate to contact me. I will provide additional details if necessary.


A cookie is a small file, typically of letters and numbers, downloaded on to a device when the user accesses certain websites. Cookies allow a website to recognise a user’s device. For more information see http://www.allaboutcookies.org/.

We use cookies on this site only for Google Analytics tracking purposes. These cookies are used to collect information about how visitors use our site. We use the information to create reports and improve the site. An anonymous form is used to collect information and no private data is ever collected. If you wish, you may opt out of Google Analytics reporting data: Google Analytics opt out. Third parties linked to on this site may place or recognize cookies on visitors’ browsers.

Third-party and sponsored ads

Besides affiliate links, you may also find third-party and sponsor ads on MakeTrafficHappen.com. MakeTrafficHappen.com does not personally endorse the products and services advertised in these ads. These companies are not affiliated with MakeTrafficHappen.com.

MakeTrafficHappen.com assumes no liability for products purchased from third-party websites or sponsor ads. Please make sure you read the terms and conditions of any product you purchase.


MakeTrafficHappen.com and the owners (Gemma Armit and Laura Lynch) assume no liability for products purchased outside of MakeTrafficHappen.com.

While every effort and care is taken in preparing the content of this site, I disclaim all warranties, express or implied, as to the accuracy, completeness or adequacy of the information in any of the content. I also (to the extent permitted by law) shall not be liable for any losses or damages arising from the use of, or reliance on, the information on this website. Neither am I liable for any losses or damages arising from the use of, or reliance on sites linked to this site, or the Internet in general.

This applies to any and all recommendations for outside contract work that is not carried out directly by Make Traffic Happen, including all affiliate partners and services.

We do not make any claims about the reliability or outcome of using any services recommended on this site. Any action you take with this information is at your own risk and we will no be liable for any losses and damages in connection with the use of these recommendations.

The performance presented is historical. Past performance is not a reliable indicator of future results and you may not have the same experience. The performance of SEO can greatly fluctuate as a result of Google algorithm changes and Make Traffic Happen makes no claims that your success is guaranteed.