I’m Gemma, the finger and lens behind the popular travel website, Two Scots Abroad.

My husband, Craig, and I live and work in Scotland. I’m actually a high school teacher (for nearly a decade, whaaat!) so having the opportunity to marry blogging and teaching here at Make Traffic Happen is a win-win for all of us. I love to share knowledge and support other people in their success.

It’s the socialist Scot in me! How did I get here? After an 18-month career break to travel the Americas and Europe it was back to full time work and my traffic was pretty stagnant. I was sick of slaving away at the keys and seeing little return but then I got my SEO game on and tripled my page views in less than a year. It wasn’t magic. I created a strategy, followed a procedure and these are the techniques Laura and I want to share with you today. 

I love…
My dog (Bowie)
Getting lost in cities

Laura Lynch


I’m Laura. As you can see, I’m happiest when surrounded by vineyards! My husband, Nick and I live in London and we spend a lot of our time traveling around Europe, discovering great food and drink. We have two blogs, Savored Journeys, and Savored Sips, which I started as a way to earn a full-time income from home, doing what I love. Somewhere along the way, I got tired of begging for traffic on social media, so I decided to stop ignoring SEO and put a real effort into learning everything I could about bringing sustainable traffic to my site through organic search. I built an SEO strategy that worked like a charm on my site, and turned it into an ebook, The Complete SEO Strategy, so you can use it too.